Ways Of Targeting In SMS Marketing

Targeted marketing is one of the most significant tools to be aware of in today’s competitive business environment, in terms of growing your business and saving time and money. As the mobile phone users are increasing rapidly, most of the entrepreneurs have already started to use mobile as an effective marketing tool. Targeted marketing attracts customers that will develop a long-term relationship with you and your business, who will remain loyal and want what you have to offer. Targeting specific customers can make them feel valued, understood and acknowledged as individuals by your business, and if your service solves a key problem for them, they may fear not being able to solve the problem without you.

As the sms marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1) Research your target audience :-

Conduct thorough research into the typical characteristics of the members of your target market, including demographics such as age, income, education, marital status, employment, buying habits, lifestyle characteristics and location.

2) Come up with a positioning statement :- 

A positioning statement identifies how a brand will be positioned in the market. It puts into words what makes a brand important and how it is differentiated from its competitors, so that it is noticed by those who need to know about it.

3) Create an e-mail or SMS marketing campaign :- 

In today’s technologically advanced, fast-evolving world, it is important to be able to reach your customers anywhere and at any given time. SMS or email marketing campaigns provide an ideal opportunity for a personalized communication channel with new and existing customers. This method of targeted, context-driven marketing has been proven to produce great results and studies show that 95% of text messages from businesses are read within 15 minutes.

4) Demographic targeting :-

Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your bulk sms will reach the desired audience through demographic targeting.

5) Geographic targeting :- 

An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money.

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