Basics Of Bulk SMS

Many business now use Bulk SMS marketing Many new entrepreneurs use Bulk SMS marketing to market their product Bulk SMS marketing or service, but many of them only know very little about it. Generally, businesses end up using this marketing method because have heard about the Bulk SMS marketing benefits from a business acquaintance or a friend, but they only have little idea on how it works. Although it is a widely used medium, SMS marketing is still relatively in dark on its exact mechanics and use. Yet, Bulk SMS for business might be the easiest and most straightforward marketing medium to master that currently exists for small to medium businesses.

First of all, SMS marketing is completely legal and fully regulated. It is widely used and comes with a strict set of best practices that all the best text message marketing agencies stick to. Also, it is very effective, not to mention very straightforward to get up and running. Read on as we talk about how it can be very easy to create a standard SMS marketing program into a richer and more informative format using MMS, feedback requests, mobile coupons and mobile webpages. Let us start by setting out the main points.

Business SMS Regulations

1. Before sending a marketing text message to a consumer you must firstly have received permission to do this.

2. The recipient must have a free and easy way of opting out of receiving further messages at all times.

3. There are other nuances to the regulations but essentially it boils down to those two main rules. You must first have permission and then you must allow them to end the communications at any time.

Business SMS Best Practices

1. You should never inundate your customers with messages, and the frequency should align itself with the purchase frequency of your product or service. A good rule of thumb is never more than one per week but that may extend up to no more than one per month depending on the industry.

2. Always offer something of value. Nobody is interested in your opening hours or how great you think you are. They only care about the value that receiving these messages is bringing them. Offer them something of value which they perceive as special treatment and they will stay opted in for a very long time.

Business SMS – Effective and Easy to Use

1. Reach – Everyone has a mobile phone which is SMS enabled.

2. Open Rates – 98% of SMS messages are opened and the vast majority of them within 5 seconds.

3. Speed – There is no lead time to developing a campaign and they are delivered within seconds.

4. Cost – Messages are sent from as little as 3c per message.

Business SMS – Go Beyond 160

To conclude the education of our potential clients we explain how much more is on offer than just the simple 160 characters. Mobile SMS marketing can also be extended into embedded and trackable web-links, feedback requests, two way conversations, mobile coupons and MMS.

So that’s it, that’s pretty much the journey we have to take all our clients on. We hope this post helped people in some way to understand mobile SMS marketing and how relatively straight forward it is.