Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.
1. Make your site mobile friendly
That’s why the first thing you should do before you start a mobile marketing campaign is to make your site mobile-friendly. You need to make sure that menus and content display well for users and you can’t do that unless you have a mobile-friendly theme.
2. Create mobile friendly content
Write content based on what mobile users need while on the go. If you’ve been using your PC for writing online, you might think all of your tabs, pages and links are relevant and essential. In this mobile age, they are not.You have to keep in mind that most mobile devices display content on a small screen. And, mobile users don’t care about your About page.
3. Take your brand to mobile users
Brands can’t ignore mobile and neither can bloggers, software developers, business owners … you get the picture. One way to get your brand out there is with mobile ads, which you can run through social media and other channels.A recent case study by Medialets shows higher CTRs on tablets (0.59%) compared to desktops (0.23%). Ads on mobile apps performed twice as well as those on mobile websites.
4. Use text message (SMS) marketing
According to Ihumanmedia, 58% of smartphone users check their phones at least every hour. They keep their phones handy and are always ready to use them to find information.
5. Create QR codes for quick access
If you want to take mobile marketing to the next level, then you must start using QR codes. These are common in Japan, where they originated.QR means “quick response.” The codes store a lot of data and can be transmitted digitally and quickly, making them ideal for mobile device users.
6. Encourage social engagement
Engagement on social networks comes mostly from mobile devices, so you need to build social media into your mobile marketing strategy.But, which networks should you use? These statistics might help you. Pinterest (21%) is now more popular than Twitter (18%), in terms of usage.
7. Use multi-channel campaigns
Mobile Marketer says that you should combine many of the mobile marketing methods that I’ve outlined to increase user engagement. You don’t have to pick one; they are complementary.Multi-channel campaigns for mobile can be sent through mobile apps, social networks, chat platforms like WhatsApp, mobile display advertising and more.
8. Create mobile apps
Mobile apps are mostly designed to run on smartphones, tablets and other handheld devices. You can download them from the Google Play Store or Apple Store and then access a range of program or site functions. Having an app for your site or business could help drive leads and sales.
9. Make mobile the heart of your business
To get the most from mobile marketing, make it central to your strategy. The delivery rate is fast and reliable, compared to desktop PCs. And, with easy integration of apps and tools like WordPress, GetResponse, Infusionsoft and Crazy Egg, it’s easier than ever to be successful.
10. Incorporate Opt-In Services
Mobile platforms are perfect for opt-in services. Highly conducive to constant communication, opt-in services maintain leads while generating overall sales. Always prioritize privacy, and impact lead generation based on the consumer’s schedule.
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