Low Cost Bulk SMS - For Your Marketing

Bulk SMS is a lovely platform for sending messages, its gives opportunity to the sender to customize messages, sender name etc but just as everything have advantages, there are also disadvantages.With all the new messaging apps and alternative forms of advertising out there, SMS marketing may not be the most lucrative way to go.

Like any marketing strategy out there, it isn’t 100% fool-proof. Here’s what you need to know about the disadvantages of SMS marketing, and what platforms you should try instead. SMS marketing may have stuck throughout the years, but it’s hard to ignore the areas where SMS is lacking in comparison to its alternatives.

Bombarding users with repeated advertising messages on their mobile phones can cause more harm than good. Mobile phones are very personal items and some people do not like receiving marketing messages on it. Such frequent spam messages can irritate the users who can develop a negative attitude towards your company and can adversely affect your company’s reputation.

Coverage and reliability

Most bulk SMS companies will claim that they have complete coverage to anywhere in the world. Yet the real question is not just the coverage, but the reliability as well. If their primary route is blocked, do they have an equally efficient backup? When choosing a provider take a good long look at the operators and countries that they connect with, and ask if they have more than one route to that destination. Does this backup service come with all the features of the primary route? Make sure the secondary route provides binary SMS, offers Unicode characters, and that it will concatenate long messages.

Payment method and minimum orders

Payments for bulk SMS messages are nearly always required in advance. Once the prepayment has been made some providers will convert the money to credits, which will be deducted after the text messages are send. Others just keep a monetary account which is debited after the messages are sent. In either case, the SMS provider may require that a minimum amount of messages are sent, sometime within a particular time limit. It's worth remembering that some companies also charge a signing-up fee.

Network quality

Sometimes when an SMS provider offers to send Bulk SMS messaging at a very low cost this is because the quality of their network is a bit below par, causing the message to be delayed or even lost along the way. If a text message doesn't reach its destination it is a waste of your time and money. In an ideal world your bulk SMS company would have direct routing -- or even its own network -- shrinking the delivery chain.

There are several key factors to consider when looking for a Bulk SMS Service, only one of which is price. The quality of their service and coverage, along with their commitment to customer care are also vitally important.

Selecting a SMS provider shouldn't be based on price alone, as other factors matter just as much. If you'd prefer to use a company that is leading provider of SMS and MMS solutions with a proven track record, then check out RoutoMessaging. It has nearly a decade of experience under its belt and offers a comprehensive range of Bulk SMS Service and products-it even offers a no charge, no obligation trial of its service.