What is bulk SMS ?
SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.According to statics, more than 90% of the population has cellular phones. Using the cell phones for advertising is highly useful. Those who have cell phones, almost 95% have the ability to perform SMS advertising communications.The text messages that are sent to a phone are called SMS messages. SMS is an acronym, which stands for “short message service”. These messages can be send phone to phone, or by a computer. Corporate professionals are finding they can reach a different clientele, with this type of advertising, than they could with older methods. Older methods of newspapers, televisions and radio, are competing with virtual competition.Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.
Flexible Platform
Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers.
High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read.
High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Instant Deliverability
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received
Instant Opt-In and Opt-Out
With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front
Cool Factor
A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text.
Limitless Market Potential
An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential.
Reliable
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
Short Messages
Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and con cise.
Green
Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.
Tags:- Bulk SMS, Bulk SMS Service, Bulk SMS Company......
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