How Bulk SMS Work In India

As E-Commerce has taken a new form so is the working of marketing system of the companies as most of them have switched over to the Bulk SMS that has proved quite useful in the recent years. The system is used by most of the private and public sector companies in promoting their offers and if they have introduced any new products and services. Even the banks also use this service to connect with their customers and to provide them insight into varied banking services. The bulk messaging in a unique way in India as-

Firstly, there are simple SMS’s that are send by the mobile numbers to the respective mobiles of the target audience and people can reply to these messages.

Then you may have noticed the offers that come as a text message on your mobile phone from the telecom services you have taken like Idea, Airtel, and Tata Docomo etc. and one can see the messages flashed like TD-102345 etc. that include 6-characters number, as these are promotional messages. The receivers may also receive transactional messages from many companies like LM-JABONG that are also of the same characters and you may receive the link to particular products in these kinds of messages.

These messages are delivered instantly from the PC or Laptop with the help of the particular software installed in it but you cannot reply to the text messages generated through Application SMS. These Bulk SMS can be delivered to the DND numbers without any charges and to other numbers too and the dealers who are dealing in this work make sure that the potential users have received the messages at the right time.Lastly, the bulk messaging has gained popularity amongst the companies in India and they are looking forward to the better return on the investments.

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Enter In The New Era Of Marketing - Bulk SMS

Bulk SMS India makes it really easy and affordable to you to connect, communicate as well as transact with your potential customers on their mobile phone. In today’s information age, having mobile phone to each individual is very common thing, so you can use this mobile phone via SMS as your marketing tool. This tool is not only effective to interacting fast but also effective, no matter where your customers are located. 

Pros Of Bulk SMS Service

There are many advantages of using transactional Bulk SMS Service. It is secure enough for transaction. You can amplify the marketing campaigns as well as increase the loyalty by way of customized SMS or messaging through the world, wherever your potential customers are located. Bulk SMS is one of the most efficient, effective sophisticated as well as cost-effective tool by which you can send your business information anytime and anywhere.

Use of Bulk-SMS Gateway

Using bulk SMS gateway provider or platform, you can easily send as well as receive SMS from your applications to customers situated in your country or outside of the country. And it is not only for the purpose of SMS marketing, but also perfect for customer relationship management. You can do one time PIN or OTP and SMS alert at the same time. With a trusted and experienced bulk SMS service provider you can try your international SMS capabilities for your potential customers. You will surely be happy what you did. You can start now and you will receive the free credits from the company after choosing the appropriate bulk SMS service plan.

Reach Globally With Bulk SMS

While the use of mobile phones and mobile telecommunication systems continues to grow, humanity will always use and most times depend on text messaging (Short Messaging Service) to deliver their short but comprehensive messages.Do you want to reach your potential customers all over the world through bulk-SMS-Gateway? Are you looking for cheap but effectiv  advertising or promotional marketing tool to send your products and/or services information to your custoers worldwide? If you are thinking the same then bulk SMS can do that for you. Bulk SMS provider is one of the most sophisticated as well as efficient tool by which you can send your business information, especially new products launch, existing products update and more easily, and all at affordable price. More importantly if you do it with a specific gateway then it would more cost-effective and simple.

Pros Of Bulk SMS Service

There are many advantages of using transactional Bulk SMS Service. It is secure enough for transaction. You can amplify the marketing campaigns as well as increase the loyalty by way of customized SMS or messaging through the world, wherever your potential customers are located. Bulk SMS is one of the most efficient, effective sophisticated as well as cost-effective tool by which you can send your business information anytime and anywhere.

The advantages of text messages can not be over emphasized. Text messages have been greatly employed in developing relationships. Most people maintain and run their relationship communications through short messages which in most cases express deep feelings of intimacy and conveys the actual emotional intentions to the appropriate partner. A lot of confidential information can be passed to the desired person or group via text messages. The cheap rate at which short messages sent is another unique attraction for text message users especially considering the fact that less is spent to get the same message passed across as desired as should have resulted even through the making of calls.

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Be a Part Of Digital Revolution - Grow Your Business With Bulk SMS

What is bulk SMS ?

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.According to statics, more than 90% of the population has cellular phones. Using the cell phones for advertising is highly useful. Those who have cell phones, almost 95% have the ability to perform SMS advertising communications.The text messages that are sent to a phone are called SMS messages. SMS is an acronym, which stands for “short message service”. These messages can be send phone to phone, or by a computer. Corporate professionals are finding they can reach a different clientele, with this type of advertising, than they could with older methods. Older methods of newspapers, televisions and radio, are competing with virtual competition.

Direct, easy to manage and extremely cost-effective, Bulk SMS services are available 24X7 i.e. any SMS can be sent at any of the day. Nowadays message timings are of great significance. Investing in bulk SMS marketing gives this crucial advantage of delivery time flexibility. Also the fact that SMS can be sent within seconds is a benefit that cannot go unnoticed.

Flexible Platform

Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers.

 High Open Rate

Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read.

High Conversion Rate

With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.

Instant Deliverability

SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to received

 Instant Opt-In and Opt-Out

With the advent of short codes, opting in and opting out of your SMS stream is, like everything else associated with SMS – instant. Unlike other opt-in or opt-out options, there is only one step, and besides entering a mobile number, there is rarely any personal information required up front

Cool Factor

A large demographic of consumers have abandoned the email and have turned to text messages. Show your client list that you are keeping up with the technology by sending targeted promotions via text.

Limitless Market Potential

An absolutely ridiculous amount. And since mobile phones and text messaging especially, are the way that people communicate now, there isn’t any reason why you can’t tap into this virtually limitless market potential.

Reliable

Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.

Short Messages

Though this is a challenge for some businesses, the 160-character length of SMS is a boon for marketing. It forces you to be clear and con cise.

Green

Green is in! Though most online marketing strategies are naturally green, it is incredibly important to reiterate. Green is not only great for the environment but for the bottom line.

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Bulk SMS Service - Best Practices

Unlike other forms of marketing currently in use across the world, the open and read rate for bulk SMS messages is greater. This has provoked the upsurge of bulk SMS marketing by companies across the globe. However, to achieve ultimate success, there are guidelines for realization of bulk SMS marketing best practices.

Clear and Concise Bulk SMS Marketing Message

Be clear and concise in your Bulk SMS message. Let it be informative to the recipients on what services or products they can get from you and how to go about it.

Seek Permission

Seek the permission of the recipients to send them more Bulk SMS Service messages. This can be achieved by letting them reply to you using specific words. Without their permission, you will be spamming their messages inbox without achieving any marketing advantage.

Bulk SMS Frequency

Choose the frequency of messaging the recipients. Depending on the service/ product you are marketing, the frequency of messaging could vary. However, keep in mind that very frequent messages may be off-putting to your recipients.

Disclaimer

Include disclaimers in your first message. This is to create an environment of transparency and trust between you and your recipients. This can be as simple as stating that “message and data rates apply” or “Terms and conditions apply”

Opt-out Option

Provide an exit for recipients who opt out of the program. This should be open for them at any time of their choice. You can include a message for rejoining to send to those who opt out just in case they change their minds.

Bulk SMS Timing

Send SMS messages during normal hours, preferably during the day. Since this is a marketing system, it would be best for your recipients to get their messages during the day to keep their audience.

Simple Language

Use simple straightforward language. Avoid shorthand and abbreviations which may be misconstrued by different people. Example: Thx for signing up, Vst 2day to grab cpns. Rgds, Hotel Bagheecha

Valuable Messaging

Provide value for each SMS message sent. Since you have the audience of the recipients, make each and every SMS message as valuable as practically possible. Do not send worthless SMS.

Benefits Of Bulk SMS Marketing

We know that SMS is the latest and quickest way to market a business. Many still think that Bulk SMS services are meant for only certain types of businesses. A few people worry that using SMS marketing may seem intrusive and so they are sceptical about using SMS as a tool for marketing. But this is not true. Voodoo SMS offers Bulk SMS marketing for all types of businesses. Listed below are the benefits of Bulk SMS messaging for your business.

Rapidity

We all know the speed at which SMS works. SMS messages are quickly sent, read more or less instantly (within 5 seconds on average) and quickly responded to. Once you send it into a bulk SMS gateway, text messages take seconds to be sent out. Bulk SMS works at a much higher pace compared to emails, which are now being considered outdated for marketing. With this in mind, if you want your messages to be read by the highest number of people in your marketing database, choose SMS text marketing.

Bang on target

Business owners and marketing managers used to send out marketing messages in the hope that they would land on their target audience. Those days are gone as now. It is essential for a company to make sure that their marketing messages are highly targeted as possible. Bulk SMS marketing is permission based i.e. those who receive your messages will either already have a relationship with you or have previously agreed to receive marketing messages from you.

Low Cost and High ROI

For small to medium sized businesses the cost of outdoor advertising like Newspaper ads, commercials etc. is excessive. On the other hand, Bulk SMS services have low set up and running costs. Campaigns can be launched and implemented for a tiny fraction of cost, yet you can contact 1000 customers in a matter of seconds.

Integration with marketing campaigns

One major benefits of Bulk text messaging is the potential it has when it is integrated into marketing campaigns. Social and traditional media are not always the most effective methods to reach your customers on time. Simply incorporate SMS with other marketing methods and reach your target audience on time ensuring that they know what you are offering.

To the point

An SMS message is not an essay. Keep it precise, short and meaningful. 1 SMS credit allows you 160 characters in a text, so use it wisely. Extra characters over 160 cost the price of an extra credit. It will be much easier for the customer to read the message because it's shorter than most emails.

Save Money

Time is money, and SMS marketing saves huge amounts of time. By scheduling SMS components, you can organize your SMS marketing campaigns for later dates. This is a great way to manage your time efficiently.

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Ways Of Targeting In SMS Marketing

Targeted marketing is one of the most significant tools to be aware of in today’s competitive business environment, in terms of growing your business and saving time and money. As the mobile phone users are increasing rapidly, most of the entrepreneurs have already started to use mobile as an effective marketing tool. Targeted marketing attracts customers that will develop a long-term relationship with you and your business, who will remain loyal and want what you have to offer. Targeting specific customers can make them feel valued, understood and acknowledged as individuals by your business, and if your service solves a key problem for them, they may fear not being able to solve the problem without you.

As the sms marketing is booming rapidly, different types of targeting techniques are used by entrepreneurs to reach the target audience. Some widely used targeting methods are listed below:

1) Research your target audience :-

Conduct thorough research into the typical characteristics of the members of your target market, including demographics such as age, income, education, marital status, employment, buying habits, lifestyle characteristics and location.

2) Come up with a positioning statement :- 

A positioning statement identifies how a brand will be positioned in the market. It puts into words what makes a brand important and how it is differentiated from its competitors, so that it is noticed by those who need to know about it.

3) Create an e-mail or SMS marketing campaign :- 

In today’s technologically advanced, fast-evolving world, it is important to be able to reach your customers anywhere and at any given time. SMS or email marketing campaigns provide an ideal opportunity for a personalized communication channel with new and existing customers. This method of targeted, context-driven marketing has been proven to produce great results and studies show that 95% of text messages from businesses are read within 15 minutes.

4) Demographic targeting :-

Demographics are crucial aspects of any marketing campaign and this targeting is particularly useful for sms marketing. For example if your product is a face cream for 30+ age group women then your bulk sms will reach the desired audience through demographic targeting.

5) Geographic targeting :- 

An expert service provider allows you to send your bulk sms to any state, region or area. You can even go to the extent of specifying the pin code of your target area. If your service is region specific sending nationwide sms is just a waste of time and money.

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Low Cost Bulk SMS - For Your Marketing

Bulk SMS is a lovely platform for sending messages, its gives opportunity to the sender to customize messages, sender name etc but just as everything have advantages, there are also disadvantages.With all the new messaging apps and alternative forms of advertising out there, SMS marketing may not be the most lucrative way to go.

Like any marketing strategy out there, it isn’t 100% fool-proof. Here’s what you need to know about the disadvantages of SMS marketing, and what platforms you should try instead. SMS marketing may have stuck throughout the years, but it’s hard to ignore the areas where SMS is lacking in comparison to its alternatives.

Bombarding users with repeated advertising messages on their mobile phones can cause more harm than good. Mobile phones are very personal items and some people do not like receiving marketing messages on it. Such frequent spam messages can irritate the users who can develop a negative attitude towards your company and can adversely affect your company’s reputation.

Coverage and reliability

Most bulk SMS companies will claim that they have complete coverage to anywhere in the world. Yet the real question is not just the coverage, but the reliability as well. If their primary route is blocked, do they have an equally efficient backup? When choosing a provider take a good long look at the operators and countries that they connect with, and ask if they have more than one route to that destination. Does this backup service come with all the features of the primary route? Make sure the secondary route provides binary SMS, offers Unicode characters, and that it will concatenate long messages.

Payment method and minimum orders

Payments for bulk SMS messages are nearly always required in advance. Once the prepayment has been made some providers will convert the money to credits, which will be deducted after the text messages are send. Others just keep a monetary account which is debited after the messages are sent. In either case, the SMS provider may require that a minimum amount of messages are sent, sometime within a particular time limit. It's worth remembering that some companies also charge a signing-up fee.

Network quality

Sometimes when an SMS provider offers to send Bulk SMS messaging at a very low cost this is because the quality of their network is a bit below par, causing the message to be delayed or even lost along the way. If a text message doesn't reach its destination it is a waste of your time and money. In an ideal world your bulk SMS company would have direct routing -- or even its own network -- shrinking the delivery chain.

There are several key factors to consider when looking for a Bulk SMS Service, only one of which is price. The quality of their service and coverage, along with their commitment to customer care are also vitally important.

Selecting a SMS provider shouldn't be based on price alone, as other factors matter just as much. If you'd prefer to use a company that is leading provider of SMS and MMS solutions with a proven track record, then check out RoutoMessaging. It has nearly a decade of experience under its belt and offers a comprehensive range of Bulk SMS Service and products-it even offers a no charge, no obligation trial of its service.

Enhance Your Business With Bulk SMS Marketing

Businesses in all aspects of the world need to achieve a wanted target marketing. To achieve this target, they require a marketing gadget. This ought to help them show the characteristics of the products and services that they offer. The best approaches to do that is through Bulk SMS Marketing.

Bulk SMS is a method for sending instant messages to multiple people with the click of a single button . business owner that use this tool can save a large number of dollars on marketing. In addition these advantages, there are several benefits that bulk SMS provides.

Various Features

One of the primary points of interest of Bulk SMS Service is that it has a wide variety of components. These parts give an business benefits in their regular transactions. A portion of the components accessible with this services include the following:

1 Worldwide Coverage

2 Scheduled Messages

3 Creating & manageable Templates

4 Long Code and Short Codes Services

With these components, a company can send any data they need to pass on to their clients through SMS. At the same it helps them advance their current promoting effort.

Saves Money

Sending messages through GSM telephones can be unpleasant and expensive. This is especially true when sending messages to many individuals. Companies can set aside to 60 percent utilizing bulk messaging

At the same time, this method for correspondence helps a company send messages to each system in all over India at a similar cost. They can also be sent to different systems situated outside the India.

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Role Of Bulk Messaging In E-Commerce Industry

The world today is at the peak of a digital revolution. Right from accessing emails, banking, buying movie tickets, connecting with friends, shopping, to ordering food and much more; everything is done through internet. Web has turned into an imperative framework in our daily life. This changing digital ecosystem has given a steady boost to the e-Commerce sector in our country.The business sector in this age is completely service dependent. Customers are attracted to businesses with better products and outstanding customer service. 

For any e-Commerce organization, customer interaction plays a vital role in customer satisfaction and business growth. As you need to communicate with your consumers on daily basis, you must choose a marketing policy which is convenient, reasonable and dependable. However, the most important point is, it must be quick and safe.Bulk messages are speedy, secure and a very cheap means of communication, which makes it ideal to establish constant communication between e-commerce companies and potential customers.

Sharing Order Details

For any e-Commerce business, communicating information about an order detail is a very essential component. SMS service can be easily developed for transactional messages, either as a companion or in place of email message.

Shipment and Delivery Updates

After a customer places an order, real-time information about shipment and delivery can be easily shared with the customers via text messages. You can update the buyer about the status of shipment or delivery through text instead of emails as it is easier to access.

Customer Service

Text messages is an invaluable way to engage with your customers. Not only you can easily share information to them, you can also have a service to receive messages from customers. Texting is a much preferred mode of communication compared to emailing because it is easy to access and reply. 

Market New Products

Bulk messaging is a great way to communicate with customers when new products are launched. Bulk text messaging can be added to your business marketing portfolio. Whenever there is a product launch, your customers can be easily informed about it. 

Promotions

In addition to marketing new products, SMS marketing platform can also be used to send bulk messages during any promotion or offer season. It also provides lucrative space for short-term promotions and flash sales. Moreover, you can offer freebies to entice customers to purchase goods from your portal.

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Tips For Mobile Marketing

Mobile marketing is constantly moving forward and evolving, stay on top of the trends Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons or offer discounts, sales, or promotions to customers. It’s smart to reach out to customers on the devices they constantly have in their hand – this is why mobile marketing can impact both online shoppers and walk-in customers, too.

Luckily, more and more companies and individuals realize the benefits of mobile and want to lead the way into the mobile future – and the first stop is adopting mobile marketing solutions for your small business. Take a look at these 8 mobile marketing tips that can help your small business. 

Text marketing

The professional side of texting is something to embrace. SMS is for more than casual conversation – even financial institutions now send sensitive data via SMS and it’s pretty powerful. Now that more than three-quarters of the world’s smartphones are SMS-enabled, it’s time to make sure your small business is, too.Create opt-in campaigns that allow customers to sign up and receive alerts and rewards for joining the campaign. The platform is a great way to encourage customers to take specific action in exchange for a reward, such as a discount on a purchase. There is a greater chance that people willopen their texts than read emails, and texts are opened more rapidly than emails, too. 

Transition to a mobile-ready website

Responsive design is crucial – if you don’t have it, you risk text that doesn’t fit on the page and may notice that your customers come up missing, supporting a competitor who can offer a site that is mobile-ready. Make sure your website reads beautifully whether it is accessed on a laptop, desktop, mobile phone, or tablet.

Create a mobile app

Mobile apps aren’t inexpensive to build – they can easily cost a pretty penny if you’re willing to pay. Like anything, though, with some time and effort, you can make sure the process is affordable. Your app doesn’t have to be super fancy, and you don’t have to join forces with a well-known firm that will charge you a lot of cash. Find new creators who are eager to get business and showcase their talents. Pay them reasonably and offer referrals and site recognition, too.

Incorporate mobile payments

Small businesses have either a product or a service to offer consumers. As a result, your strategy should include acceptance of mobile payments – know what to look for in a payment processor before you rush to make a decision. Payment processors offer various benefits when it comes to service, security, ease of use, and cost efficiency. Make it easier for customers to pay you with modern payment options.

Have meaningful social presence

Facebook isn’t all about fun and games, and while it is a lot of fun, it’s also a great way to gain new customers. Marketing is about first giving to your customers. This means you should give your audience on social media what you would want yourself. Share posts and start meaningful conversations. Leave comments and ask and answer questions. Work to make sure your brand is where people see it and appreciate it; it doesn’t take much time out of your day.

Offer up deals

Your business can continue to make money while sending out digital deals. Send messages straight to your consumer’s smartphones, SMS coupons have redemption rates 10 times higher than print coupons like the ones we see in the Sunday paper. The other good news: it’s nearly impossible to lose the smartphone version of a coupon.

Consider mobile customer service

More businesses are jumping on the mobile customer service bandwagon to track orders, take payments, share shipping details, and respond quickly to questions via smartphone. This is easy and convenient for both the small business owner and customers. Plus, customers really enjoy the quick response time mobile customer service offers.

Register with mobile directories

The days of thick phone books with yellow pages are just about history. Instead, the majority of people now turn to mobile directories. To ensure your small business is found, register with various mobile directories. Think along the lines of YP, Yelp and Google+Local.  Remember to include the details of your business such as its name, the products and services offered, business hours, a contact phone number, a link to your site, and your physical address.

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Mobile Marketing Tips That Drive Leads and Sales

Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.

1. Make your site mobile friendly

That’s why the first thing you should do before you start a mobile marketing campaign is to make your site mobile-friendly. You need to make sure that menus and content display well for users and you can’t do that unless you have a mobile-friendly theme.

2. Create mobile friendly content

Write content based on what mobile users need while on the go. If you’ve been using your PC for writing online, you might think all of your tabs, pages and links are relevant and essential. In this mobile age, they are not.You have to keep in mind that most mobile devices display content on a small screen. And, mobile users don’t care about your About page.

3. Take your brand to mobile users

Brands can’t ignore mobile and neither can bloggers, software developers, business owners … you get the picture. One way to get your brand out there is with mobile ads, which you can run through social media and other channels.A recent case study by Medialets shows higher CTRs on tablets (0.59%) compared to desktops (0.23%). Ads on mobile apps performed twice as well as those on mobile websites.

4. Use text message (SMS) marketing

According to Ihumanmedia, 58% of smartphone users check their phones at least every hour. They keep their phones handy and are always ready to use them to find information.

5. Create QR codes for quick access

If you want to take mobile marketing to the next level, then you must start using QR codes. These are common in Japan, where they originated.QR means “quick response.” The codes store a lot of data and can be transmitted digitally and quickly, making them ideal for mobile device users.

6. Encourage social engagement

Engagement on social networks comes mostly from mobile devices, so you need to build social media into your mobile marketing strategy.But, which networks should you use? These statistics might help you. Pinterest (21%) is now more popular than Twitter (18%), in terms of usage. 

7. Use multi-channel campaigns

Mobile Marketer says that you should combine many of the mobile marketing methods that I’ve outlined to increase user engagement. You don’t have to pick one; they are complementary.Multi-channel campaigns for mobile can be sent through mobile apps, social networks, chat platforms like WhatsApp, mobile display advertising and more.

8.  Create mobile apps

Mobile apps are mostly designed to run on smartphones, tablets and other handheld devices. You can download them from the Google Play Store or Apple Store and then access a range of program or site functions. Having an app for your site or business could help drive leads and sales.

9.  Make mobile the heart of your business

To get the most from mobile marketing, make it central to your strategy. The delivery rate is fast and reliable, compared to desktop PCs.  And, with easy integration of apps and tools like WordPress, GetResponse, Infusionsoft and Crazy Egg, it’s easier than ever to be successful.

10. Incorporate Opt-In Services

Mobile platforms are perfect for opt-in services. Highly conducive to constant communication, opt-in services maintain leads while generating overall sales. Always prioritize privacy, and impact lead generation based on the consumer’s schedule.

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SMS Communication Solution For Your Business

By sending bulk SMSes you can reach and engage any sized group of contacts within seconds, easily communicating with customers, clients and staff. Did you know that 65% of Americans own smartphones? Did you know that 70% of mobile searches trigger an action within an hour? Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.This tool is beneficial for any business size, proving effective that email campaigns.Promote your business through SMS campaigns.

Transactional SMS

Send transactional smses to all your customers. This facility can be used to send OTPs, alerts, transactional codes, etc only to your registered users.

Promotional SMS

Send discount or new offers to a set of potential customer database over the mobile phones. It’s a part of mobile marketing to get more revenue for your business.

Group SMS

Send alerts, updates and information on behalf of your organization to a list of customers. Shoot SMSes scheduling date and time, ensuring more customer engagement on mobile phones.

Delivery reports

Get detailed reports of the SMSes sent, delivered and opened. Download these reports to analyse and verify the success rate of your mobile marketing campaigns.

Mobile marketing

Ensure brand awareness and revenue with promotional and engaging SMSes. Reach out to more people with personalized texts.

Reach out to your target audience

SMS marketing is an important source of revenue for any business. Bulk SMSes help you reach out to a set of target audience in no time. They prove to be very effective for SMS marketing. You also get detailed reports on the open rates of those SMSes, with the help of which you can analyze the success of your SMS marketing campaigns.

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The Importance of Bulk SMS Service in India

The introduction of the texting and messaging system has immensely benefited the world of business. The use of sending the messages is common in every person’s life in the modern age. The bulk SMS system provides the sender to send a drafted message to thousands of people at the same time. Bulk SMS service provider in India are leading the telecommunications and networking sector. The process is:-  

Cost effective: the companies offer lucrative deals to the customers so that they can avail the system and grow in their business. We often receive promotional SMS in our mobile. This is clearly bulk SMS system. The service providers require a strong networking system to benefit the users. The packages are worked out by the service providing companies in a way that they are appealing to the customers.

Time saving: it is definitely a time saver. Sending multiple messages to many people at the same time is definitely an advantage which is not comparable with any other communication system.

Fast: this is a fast communicating system as the delivery report system is immediately shown which ensures that the message has reached the receiver.

Accurate: the message is accurate and to the point. The message reaches the receiver with the content which is precise and to the point.

The bulk SMS service provider in India has become a phenomenal success in the country. This is because it is a technologically advance system which is used in various industries.

The system provides a great package to the customers. Various trial packs are worked out for the customers and it is important for the first timers to realize their potential customers and avail the benefit as per that.The SMS service providers of the bulk system take full care that the law abiding rules of TRAI and DND are followed so that any miscommunication in future may not arise.Another main benefit of this system is that when the mobile of the user is off, delivery status as pending appears. Once when the mobile is switched on, the receiver gets the message and the delivery status changes to deliver which ensures the receipt of the SMS to the sender. In this way, it is very reliable and gives full support to the sender.

The leading companies of the bulk SMS provider in India offering beneficial packages to the customers. This has made the entire business of bulk SMS a big success in the field of telecommunications. The network providers also find texting a great way of communication and being in touch with people. Hence the entire process is modern and practical in approach.

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A Good Way Of Communication - SMS Marketing

Long ago, back before Twitter and Facebook were our primary channels of communication and telephone boxes graced our streets, software programmer from Reading, Neil Papworth, sent the first ever text message. The date was December 3, 1992. Two decades later, there are now around eight trillion text messages sent annually and texting has become the second most popular use of mobile phones only after checking the time.

SMS making a comeback

Whether the consumer has a smartphone or a basic mobile phone, they will all be able to receive text messages. On average, it only takes 5 seconds for a person to read a text message, plus a lot of people always carry their phones with them so they are more likely to respond straight away. Around 98 per cent of all SMS messages are opened compared to just 20 per cent of emails. Thousands of social media posts are published every day, so on average only 12 per cent of Facebook posts and 29 per cent of tweets are read. It is much more difficult for a customer to ignore a text message.

Conversation changers

The way we consume information and how we communicate is changing. We’re more visually-orientated than ever and have shorter attention spans due to most people being time-poor. The humble ‘like’ now suffices as a full response in most scenarios and the emoji is becoming more widely accepted – the term itself even making it onto the approved list in scrabble!

The rise of the messenger app

Messenger apps are arguably the most successful smartphone apps. The 10 biggest collectively boast more than three billion accounts. WhatsApp, the leader, has 700m and the number of WhatsApp messages sent every day now exceeds the number of standard texts. Last year it handled more than seven trillion messages – that’s about 1,000 per person.

The effectiveness of SMS as a marketing strategy

With more than 5 billion now owning a mobile phone, this is a huge market and a great platform for marketers to reach their audiences via SMS marketing. Although apps and geo-targeting messaging platforms have eaten up the majority of industry press in recent years, text messaging should still be the marketing channel of choice.

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Bulk SMS

The rise in competition and the constant need to remain in communication have provided a huge impetus to utilizing bulk SMS as a marketing tool. Our bulk SMS services enable companies and people to be in direct contact with their clients, employees, team members, suppliers, etc.

Through our web-based interface, you can send bulk SMS and import contacts. In addition, we also integrate our SMS service with your website or any software or application.

Advantages

- Low cost
- High return on investment
- Highly targeted
- Personalized
- Faster and more flexible

Promotional SMS

Promotional SMS is used for marketing and promoting products and services.

A few instances where Promotional SMS can be used are:-

1. Brand Awareness
2. Brand Launch
3. Brand Promotion
4. Product Marketing
5. Events
6. Sales Discounts and Offers
7. After Sales Follow Up

Features:

- Send SMS in multiple languages
- Customize SMS
- Schedule SMS
- Delivery reports
- Contact management
- Create groups
- Send group messages
- Upload CSV, Excel, TXT Files
- Automatic DND Filtering
- Integration of SMS API with existing applications, websites or software
- SMS can be sent between 9AM – 9PM only
- Dynamic and robust SMS gateways

Transactional SMS

Transactional SMS is used for dispatching information necessary for using a product and/or service.

A few instances where Transactional SMS can be used are:-

1. Messages regarding account status or credit card purchases
2. Ecommerce alerts like order status, shipping status, delivery details, etc
3. PNR Status
4. Alerts/notifications to parents/guardians of students from educational institutions
5. Alerts/notifications to employees from employers
6. Registration and validation codes

Features:

- Sender ID
- Send SMS in multiple languages
- SMS templates
- Schedule SMS
- Customize SMS
- Delivery reports
- Create groups
- Contact management
- Upload CSV, Excel, TXT Files
- No DND filtering
- Integration of SMS API with existing applications, websites or software
- SMS can be sent 24X7
- Dynamic and robust SMS gateways

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Marketing Strategies In The Digital Age

Bulk SMS sending is a prevalent and practical promoting technique for any business. Though it is effective and enables production of a large database of mobile telephone numbers yet there are reasons why such message strategies can fall flat. Initial one being the way that in many cases the motivating forces given to clients in bulk SMS campaign in India is inadequate and neglects to arouse interest in the brains of the clients to take further action. Furthermore, the SMS is not noticeable to the client owing to its poor position.

1. MASS SMS CAMPAIGN IN INDIA:

The Significance of Incentives. It is a actuality that in current world, just about everyone possesses a mobile phone in this manner in the event that you send messages in mass. It can reach a wide cross-area of population. Nonetheless, in this respect, one must appreciate as to why a client will display enthusiasm for such as SMS. 

2. UTILIZATION ELECTRONIC MEDIA IN MARKETING:

In this point of view, it needs to be said that simple sending bulk SMS and doing promoting is insufficient. The organization need to make an attention to its items and administrations, It needs to place promotions different electronic media, highlight the advertisements out in the open spots where there is sufficient perceivably, pulling in the consideration of greatest individuals. Through such practice, individual come to know about the items and then if they get SMS then they can show.

3. OTHER MARKETING STRATEGIES THAT OF A BUSINESS USE:

Everybody will recognize that there has been a significant advancement in science and innovation. Such mechanical advancement has talented advanced endeavors with new methods, components of marketing. Not just bulk SMS campaign in India, organizations also do email marketing, SEO promoting. They even participate n different re-marketing strategies. It is a actuality that marketing is key yet it is insufficient.

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SMS Marketing - an economical tool of lead generation

SMS abbreviated from Short Message Service is a service that enables short messages of generally no more than 140-160 characters in length to be sent and transmitted from a mobile or web. Text messaging enables information to be sent to groups of people quickly and conveniently. In case of printed media and other types of marketing such as television or radio, the consumers must for instance, listen to the radio or watch the television for the ad to reach them. Whereas for bulk SMS advertising the mobile handset are normally always switched on to receive a message. The users receive their messages as soon as the phone is in the wireless network. There are three possible ways the mobile communication can happen: mobile to mobile, mobile to web and web 2 mobile.

The major areas where SMS marketing is used are banks, drink firms, entertainment and leisure venues. SMS are even used for the registration, bank transactions, m-commerce or mobile payment and for customer feedback. As a marketing tool, SMS text messages are used in many other ways also. Marketer can also build a brand name by sending the SMS to wider audience by using company name as sender id/name. Also the product keyword as a sender name can be more effective if your company intends to sell something directly.

Short code SMS service which is usually five digit number can be used to record the customer response or gauge the popularity of the product. It can also be used as money making service just like pay per click- PPC in case of internet marketing. Also some SMS marketing website offers free SMS service in which 80 characters are used by site visitor and 80 characters by the advertisers. This is useful for both members as site visitors get the SMS for free whereas advertiser can reach the SMS receiving end effortlessly.

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Why Bulk SMS

Businesses of all sizes are discovering that they can effectively integrate SMS marketing into a larger marketing strategy. With the help of SMS marketing automation, brands can create, schedule, and automate smart targeting campaigns.

• It's not spam 

SMS messaging follows the rules of permission based marketing. It's 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving SMS messages. This can be done in one of three ways. New subscribers can double opt-in¹ via web widget, add their cell number to a compliant sign-up form or text to join. The latter is the most common. After opting in, the new subscriber will receive an auto reply confirming their subscription. If the opt-in was accidental, they can simply reply STOP, and all messaging will cease.

• Everyone reads texts

Ok, well almost everyone -- 90 percent of all text messages are read within three minutes of being received. This isn't just a fluffy statistic. Recent research gathered by Dynmark.com also suggests that "almost one third of of those targeted with SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase." This research totally speaks for itself. And yes, U.S. citizens can register with the do not call registry, but this has nothing to do with the sending and receiving of SMS.

• Character limitation forces marketers to get right to the point 

There is a 160 character limit on text messages. With SMS, it's simply about providing an irresistible offer. There's no point in droning on and on with a 300-word marketing message. Subscribers are opting in to receive an exclusive offer, not to hear about how your day is going. Our current digital age rewards simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal.

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Review about Dove soft Bulk SMS

I have been a regular and a loyal customer of Bulk SMS ever since it has been introduced in the market. Not only does it allow me to send bulk SMS online, but it has also immensely helped my business to flourish in multiple ways! As a complete armature in the field of computers and technology, I used to face major problems with simple problems like how to send Bulk SMS online. The easy user interface of the website and the 24 x 7 customer support service helped me understand the process thoroughly. SMS web portal is designed in such a manner that it becomes extremely easy to operate it, without taking too many efforts. The drop down menus and highlighted services section on the home page puts everything on the plate for the user. The website gives easy access to cheap Bulk SMS at amazingly affordable rates. The best part about Dove Soft Bulk SMS web portal is the flexibility and versatility it offers. It provides you with multiple bulk SMS packages with varied features and pricing plans. The wide variety and applicability of the different bulk SMS packages help one choose as per customized preferences and requirement.

The website lets you choose from 4 different types of SMS services including promotional SMS, transactional SMS, API and reseller. Each type serving it’s different purpose. As a business owner, Dove Soft Bulk SMS brings to me a lot of convenience and cost cutting on marketing, promotion and advertising campaigns. The cheap bulk SMS service helps me stay connected with my customers with just one simple click on the mouse. The messages make it very easy to communicate new schemes, discounts, product deliver details, etc to the clients and as well the potential customers. The website is well equipped with all tools that prove extremely useful in running a business.

Another feature that really attracts me is the dependability SMS offers. It provides 100% reliability with timely delivery of messages. The time gap between sending and delivery of messages is minimal, with no cases of message delivery failure. The website also provides prompt query solving Bulk SMS Services. The token customer complaint system further catalyzes the process, giving me an upper hand in time management. The service is available for a number of metro cities in India. Also, the pricing plans offer a number of cheap Bulk SMS pack to suit every budget and time validity requirement. The unique features and services offered by SMS are truly one of a kind in the market.

Reasons Why You Need Search Engine Optimisation

• What is Search Engine Optimization 

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Reasons Why You Need Search Engine Optimisation

• Increase rankings

When surveyed the majority of people expect brands at the top of search engine results to be the leading brands on that chosen search term. It is therefore important to look across the entire broad range of search terms related to your business and build a plan for getting better visibility for the search terms that do not afford you that visibility.Despite the level of competition in search engine results there is always a sweet spot to aim for – a place where you are able to achieve good visibility for search terms that still have a good number of people searching on them but aren’t too competitive.

• Increase traffic

With the increase in visibility comes and increase in visitors. This traffic can come from core generic search terms, or more likely from a broader mid range of search terms that are more specific to your brand and your unique selling points.Of course you need to give your potential visitors a reason to visit your website and there are factors around how you do this that will impact on search engine optimisation.

• Increase Conversions

Once your visitors are on the site do they convert? Are they the right type of visitor? Have they found you because you have optimised your site for the right search terms? How long are they staying on the site for? Do they follow the right path through the site? Are there to many drop off points?Knowing how users interact with your brand on your website is crucial to success and again search engine optimization will impact on this.But the main reason that you need SEO is that everybody uses search. A lot of time can be sent profiling your customers and determining what content you should create and where you should place it, but with search you hit all of your customers all of the time.

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Easy Marketing With Bulk SMS

Today the most interesting and popular device of communication is mobile phone. It was costly when the mobile companies first launched it. But as the number of mobile companies started to increase, the price of the phones began decreasing. And now after a long period of its invention, mobile phones are available in a large number. In fact SMS comes next to phone call now-a- days. It is a very easy process to connect with someone. Because of this SMS has become the means of marketing.

With the growth of technology various new aspects like internet, music, videos or games are attached to the mobile phones.popularity of SMS has remained the same. It is because of this that sending SMS is a very easy process. You have to just write and click on the sending option. As mobile is used by a large number of people, marketing is very easy through SMS. At first it is a spam free communication service. The problems that you face with email do not happen in this service. At one time the same SMS can be sent to a large number of people. It is possible within a few minutes.

Bulk SMS Service is preferable also for another reason. Suppose it is you to whom the details of any product will be provided. But if the companies send you SMS you can read it at the free time. You will be in a relaxed mood and also interested in the details.

Bulk SMS is the cheapest way of marketing. Moreover it gives you instant service. The customer receives the message within a few seconds of its delivery. You can be sure about the delivery because in this service problems are not so often created. You can convey everything about the product in 160 words because one SMS contains 160 words in it.

Basics Of Bulk SMS

Many business now use Bulk SMS marketing Many new entrepreneurs use Bulk SMS marketing to market their product Bulk SMS marketing or service, but many of them only know very little about it. Generally, businesses end up using this marketing method because have heard about the Bulk SMS marketing benefits from a business acquaintance or a friend, but they only have little idea on how it works. Although it is a widely used medium, SMS marketing is still relatively in dark on its exact mechanics and use. Yet, Bulk SMS for business might be the easiest and most straightforward marketing medium to master that currently exists for small to medium businesses.

First of all, SMS marketing is completely legal and fully regulated. It is widely used and comes with a strict set of best practices that all the best text message marketing agencies stick to. Also, it is very effective, not to mention very straightforward to get up and running. Read on as we talk about how it can be very easy to create a standard SMS marketing program into a richer and more informative format using MMS, feedback requests, mobile coupons and mobile webpages. Let us start by setting out the main points.

Business SMS Regulations

1. Before sending a marketing text message to a consumer you must firstly have received permission to do this.

2. The recipient must have a free and easy way of opting out of receiving further messages at all times.

3. There are other nuances to the regulations but essentially it boils down to those two main rules. You must first have permission and then you must allow them to end the communications at any time.

Business SMS Best Practices

1. You should never inundate your customers with messages, and the frequency should align itself with the purchase frequency of your product or service. A good rule of thumb is never more than one per week but that may extend up to no more than one per month depending on the industry.

2. Always offer something of value. Nobody is interested in your opening hours or how great you think you are. They only care about the value that receiving these messages is bringing them. Offer them something of value which they perceive as special treatment and they will stay opted in for a very long time.

Business SMS – Effective and Easy to Use

1. Reach – Everyone has a mobile phone which is SMS enabled.

2. Open Rates – 98% of SMS messages are opened and the vast majority of them within 5 seconds.

3. Speed – There is no lead time to developing a campaign and they are delivered within seconds.

4. Cost – Messages are sent from as little as 3c per message.

Business SMS – Go Beyond 160

To conclude the education of our potential clients we explain how much more is on offer than just the simple 160 characters. Mobile SMS marketing can also be extended into embedded and trackable web-links, feedback requests, two way conversations, mobile coupons and MMS.

So that’s it, that’s pretty much the journey we have to take all our clients on. We hope this post helped people in some way to understand mobile SMS marketing and how relatively straight forward it is.

Successful Ways Of Marketing Your Business

SMS MARKETING :-

SMS stands for ‘Short Message Service’ and is a text message which can be sent to or from a mobile phone. Using SMS as a form of marketing means that a text message can be carefully written to communicate a special offer or company information with a large group of people very quickly and easily from an online platform.Successful SMS Marketing campaigns send a short, concise message with a very clear call to action. They often personalize the message to include the customer’s first name to increase the chance of a response. A clear call to action could be a website link, phone number or email address. SMS marketing is also required to give an opt out option in every SMS sent. This can be done in a number of ways such as using a keyword or directing your customers to an opt out link.

MMS MARKETING :- 

MMS messaging for business is a way in which commercial enterprises can communicate with large groups of customers, employees or business associates quickly and effectively. Businesses can use MMS messaging as a marketing vehicle (more about MMS business marketing below), or to keep in contact with employees and business associates during an emergency when data networks are overloaded.Other uses of MMS messaging for business include sending prospective job seekers information about current vacancies, and guiding delegates through conferences and trade shows. Indeed, it is much less expensive to text a delegate a map of a venue and a schedule of events than it is to print and distribute thousands of guides that get lost or forgotten - and ultimately thrown away.

PUSH NOTIFICATION MARKETING :-

Push notifications allow you to deliver messages to the user’s home screen or while he or she is using a different app. Great for prompting immediate interaction and engaging users not currently active in your app, push messaging directs attention to a desired action. Users who opt-in for push notifications are a high-value demographic, as they tend to be more engaged with the app on a regular basis.

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Who Can Use SMS Marketing?

There’s no hard and fast rule about which businesses and industries are best suited for SMS marketing, but SMS marketing is definitely better suited for certain marketing objectives. 

Fundraising/Raising Awareness. Nonprofits do really well with SMS marketing, both with text to donate campaigns and getting people engaged in a cause to take action, such as sign a petition.

Customer Service. A whole lot of statistics support the use of SMS for customer service.Reminders. This is an obvious use for SMS; think car dealerships texting owners when it’s time for routine maintenance, for example, or health care providers reminding patients of upcoming appointments to reduce no-shows. Businesses can take this one step further, in fact.

New Customer Sales/Conversions. Here’s where an SMS campaign mixed with a location-based social campaign can be an extremely effective driver of new sales. Ask prospects to “check in” at your business using FourSquare or Yelp! to get a coupon or special offer sent to their phone they can use on this visit.

Causes why the best marketers use SMS marketing:

It's affordable:

When you have many budgets to balance, the scalability of SMS marketing is very attractive. It's suitable to any size of business, from a small hair salon to a multi-national operation. 

It's instant:

Many top SMS service providers offer an easy, no-set-up option where you could be sending messages to thousands - or millions if you are lucky enough to have such a healthy database-within hours from a web-based platform.

It's Trackable:

Partner with a leading SMS marketing service provider and you could enjoy intelligent tracking of your messages. With the uptake of offers and tracing it back to sales, especially in e-commerce, this is particularly important for marketers.

It's personal:

People may have various email addresses and social media profiles but they have just one mobile number. SMS marketing only targets customers who have previously opted in to hear from you, so you can be more personal and customised in your messaging. 

It grabs attention:

A mobile phone will alert its owner once an SMS arrives, giving it immediate urgency and priority over other messages.

and many more.....

Nowadays, you can  make a use of  Bulk SMS which is provided by Bulk SMS Provider.